In the autumn of 2017 Enterprise Estonia together with leading local employers was running a new round of the ‘Work in Estonia’ hiring campaign. The aim of the award-winning Work in Estonia campaign was to attract ICT-talent to work in Estonia.
It was targeted at skilled IT pro’s (across 8 European and non-European countries) who were required to pass companies’ online tests in order to enjoy faster job application review process and other perks. The solution was a ‘form follows function’ online campaign. One which would attract target audience and make it feel special, but also filter it – making sure that only the most suitable candidates end up at the companies’ testing sites.
The campaign was conducted by Tank creative agency.
Watch the video to find out more about the Work in Estonia campaign:
Estonian National Advertising festival “The Golden Egg” held since 1999 and organized by the Estonian Association of Marketing Communication Agencies, this advertising competition is the premier event for Estonian ad agencies. A jury consisting of ad agency owners and advertising experts picks the best Estonian ads in the last calendar year.
